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Rover Company

The Rover Company Limited was a British car manufacturing company that operated from its base in Solihull in Warwickshire. Its lasting reputation for quality and performance was such that its first postwar model reviewed by Road & Track in 1952 was pronounced finer than any but a Rolls-Royce. Rover also manufactured the Land Rover from 1948 onwards, which spawned the Range Rover in 1970, and went on to become its most successful and profitable product - with Land Rover eventually becoming a separate company and brand in its own right.
Rover was sold to Leyland Motors in 1967, who had already acquired Standard-Triumph seven years earlier. Initially, Rover maintained a level of autonomy within the Leyland conglomerate, but by 1978, Leyland - by then British Leyland BL - had run into severe financial difficulties and had been nationalized by the British Government. Most of the assets of the former Rover Company were moved into a new BL subsidiary named Land Rover Ltd whilst the Rover marque itself continued to be used on other BL products which relied largely on Honda engineering. Nevertheless, Rover ultimately became the most prolific brand within BL and gave its name to the entire conglomerate in the form of the Rover Group in 1986, of which MG, Mini Land Rover remained a part until the Rover Group was broken up by BMW in 2000.
Currently, the Rover marque is the dormant property of the Rover Companys de facto successor - Jaguar Land Rover owned by Tata Motors, which still operates out of Rovers Solihull plant.


1.1. History Before cars
After developing a template for the modern bicycle with its Rover Safety Bicycle of 1885, the company moved into the automotive industry. It started building motorcycles then cars using their Viking Longship badge from 1904. All production moved to the Solihull plant after World War II. Land Rover vehicles were developed in 1948 and added to the Rover range.
The first Rover was a tricycle manufactured by Starley & Sutton Co. of Coventry, England, in 1883. The company was founded by John Kemp Starley and William Sutton in 1878. Starley had previously worked with his uncle, James Starley father of the cycle trade, who began by manufacturing sewing machines and switched to bicycles in 1869.
In the early 1880s, the cycles available were the relatively dangerous penny-farthings and high-wheel tricycles. J.K. Starley made history in 1885 by producing the Rover Safety bicycle - a rear-wheel-drive, chain-driven cycle with two similar-sized wheels, making it more stable than the previous high-wheel designs. Cycling Magazine said the Rover had "set the pattern to the world"; the phrase was used in their advertising for many years. Starleys Rover is usually described by historians as the first recognisably modern bicycle.
The words for "bicycle" in Polish rower and Belarusian ро́вар, rovar are derived from the name of the company. The word ровер rover is also used in many parts of Western Ukraine.
In 1889, the company became J.K. Starley & Co. Ltd., and in the late 1890s, the Rover Cycle Company Ltd.

1.2. History Rover motorcycles
In 1899 John Starley imported some of the early Peugeot motorcycles from France in for experimental development. His first project was to fit an engine to one of his Rover bicycles. Starley died early in October 1901 aged 46 and the business was taken over by entrepreneur H. J. Lawson.
The company developed and produced the Rover Imperial motorcycle in November 1902. This was a 3.5 hp diamond-framed motorcycle with the engine in the centre and springer front forks which was ahead of its time. This first Rover motorcycle had innovative features such as a spray carburettor, bottom-bracket engine and mechanically operated valves. With a strong frame with double front down tubes and a good quality finish, over a thousand Rover motorcycles were sold in 1904. The following year, however, Rover stopped motorcycle production to concentrate on their safety bicycle but in 1910 designer John Greenwood was commissioned to develop a new 3.5 hp 500 cc engine with spring-loaded tappets, a Bosch magneto and an innovative inverted tooth drive chain. It had a Brown and Barlow carburettor and Druid spring forks. This new model was launched at the 1910 Olympia show and over 500 were sold.
In 1913 a TT model was launched with a shorter wheelbase and sports handlebars. The works team of Dudley Noble and Chris Newsome had some success and won the works team award.
Rover supplied 499 cc single-cylinder motorcycles to the Russian Army during the First World War. The company began to focus on car production at the end of the war, but Rover still produced motorcycles with 248 cc and 348 cc Rover overhead valve engines and with JAP engines, including a 676 cc V-twin. In 1924 Rover introduced a new lightweight 250cc motorcycle with unit construction of engine and gearbox. This had lights front and rear as well as a new design of internal expanding brakes.
Poor sales of their motorcycles caused Rover to end motorcycle production and concentrate solely on the production of motor cars. Between 1903 and 1924 Rover had produced more than 10.000 motorcycles.

1.3. History Early Rover cars
In 1888, Starley made an electric car, but it never was put into production.
Three years after Starleys death in 1901, and H. J. Lawsons subsequent takeover, the Rover company began producing automobiles with the two-seater Rover Eight to the designs of Edmund Lewis, who came from Lawsons Daimler. Lewis left the company to join Deasy in late 1905.
He was eventually replaced by Owen Clegg, who joined from Wolseley in 1910 and set about reforming the product range. Short-lived experiments with sleeve valve engines were abandoned, and the 12hp model was introduced in 1912. This car was so successful that all other cars were dropped, and for a while, Rover pursued a "one model" policy. Clegg left in 1912 to join the French subsidiary of Darracq and Company London.
During the First World War, they made motorcycles, lorries to Maudslay designs, and, not having a suitable one of their own, ambulances to a Sunbeam design.

1.4. History Restructure and reorganisation
The business was not very successful during the 1920s and did not pay a dividend from 1923 until the mid-1930s. In December 1928 the chairman of Rover advised shareholders that the accumulation of the substantial losses of the 1923–1928 years together with the costs of that years reorganisation must be recognised by a reduction of 60 per cent in the value of capital of the company.
During 1928 Frank Searle was appointed managing director to supervise recovery. Searle was by training a locomotive engineer with motor industry experience at Daimler and, most recently, had been managing director of Imperial Airways.
On his recommendation Spencer Wilks was brought in from Hillman as general manager and appointed to the board in 1929. That year, Searle split Midland Light Car Bodies from Rover in an effort to save money and instructed Robert Boyle and Maurice Wilks to design a new small car.
This was the Rover Scarab with a rear-mounted V-twin-cylinder air-cooled engine announced in 1931, a van version was shown at Olympia, but it did not go into production. During this time the Rover 10/25 was introduced, with bodies made by the Pressed Steel Company. This was the same body as used on the Hillman Minx. Prior to this time Rover had been a great supporter of the very light Weymann bodies that went suddenly out of fashion with the demand for shiny coachwork and more curved body shapes. Weymann bodies remained in the factory catalogue until 1933.
Frank Searle and Spencer Wilks set about reorganising the company and moving it upmarket to cater for people who wanted something "superior" to Fords and Austins. In 1930 Spencer Wilks was joined by his brother, Maurice, who had also been at Hillman as chief engineer. Spencer Wilks was to stay with the company until 1962, and his brother until 1963.
The company showed profits in the 1929 and 1930 years but with the economic downturn in 1931 Rover reported a loss of £77.529. 1932 produced a loss of £103.000 but a turn around following yet more reorganisation resulted in a profit of £46.000 in 1933. The new assembly operations in Australia and New Zealand were closed.
Frank Searle left the board near the end of the calendar year 1931, his work done.
Building on successes such as beating the Blue Train for the first time in 1930 in the Blue Train Races, the Wilks Brothers established Rover as a company with several European royal, aristocratic, and governmental warrants, and upper-middle-class and star clients.

1.5. History Second World War and gas turbines
In the late 1930s, in anticipation of the potential hostilities that would become the Second World War, the British government started a rearmament programme, and as part of this, "shadow factories" were built. These were paid for by the government but staffed and run by private companies. Two were run by Rover: one, at Acocks Green, Birmingham, started operation in 1937, and a second, larger one, at Solihull, started in 1940. Both were employed making aero engines and airframes. The original main works at Helen Street, Coventry, was severely damaged by bombing in 1940 and 1941 and never regained full production.
In early 1940, Rover was approached by Frank Whittle to do work for Whittles company, Power Jets. This led to a proposal from Power Jets in which Rover would put forward £50.000 of capital in exchange for shares in Power Jets. Rover contacted the Air Ministry AM regarding the proposal, which ultimately led to an arrangement between Rover and former Power Jets contractor British Thomson-Houston BTH to develop and produce Whittles jet engine. The Air Ministry had left Whittle and Power Jets out of these negotiations. Rover chief engineer Maurice Wilks led the team to develop the engine, improving the performance over the original Whittle design. The first test engines to the W.2B design were built in a former cotton mill in Barnoldswick, Lancashire which Rover moved into in June 1941 along with Waterloo Mill in Clitheroe. Testing commenced towards the end of October 1941.
A need for greater expertise within the project, along with difficult relations between Rover management and Frank Whittle, led to Rover handing over their part in the jet engine project and the Barnoldswick factory to Rolls-Royce in exchange for the latters Meteor tank engine factory at Ascot Road, Nottingham, the result of a handshake deal between Rovers Spencer Wilks and Rolls-Royces Ernest Hives made in a local inn in Clitheroe. The official hand-over date was 1 April 1943, though there was a considerable overlap, and several key Rover staff such as Adrian Lombard and John Herriot, the latter being at Rover on secondment from the Air Inspection Department AID of the AM, moved to Rolls-Royce. In exchange for the jet engine project and its facilities, Rover was given the contract and production equipment to make Meteor tank engines, which continued until 1964. Although Rolls-Royce under Stanley Hooker were soon to be able to start producing the Whittle-designed W.2B/23 engine known within Rover as the B.23, later named by Rolls-Royce the Welland, they evaluated the 4 Lombard/Herriot re-designed Rover W.2B/B.26 engines under test at the time of the takeover, and selected the Rover design for their own jet engine development it became the Rolls-Royce Derwent engine.
After the Second World War, the company abandoned Helen Street and bought the two shadow factories. Acocks Green carried on for a while, making Meteor engines for tanks such as the Centurion and Conqueror, and Solihull became the new centre for vehicles, with production resuming in 1947. This was the year Rover produced the Rover 12 Sports Tourer. 200 cars were built for the export market but all had RHD so many cars stayed in the UK. Solihull would become the home of the Land Rover.

1.6. History Experimental cars
Despite the difficulties experienced with the jet engine project, Rover was interested in the development of the gas turbine engine to power vehicles. In 1945, Rover hired engineers Frank Bell and Spen King away from Rolls-Royce to assist Maurice Wilks in the development of automotive gas turbines. By 1949, the team developed a turbine that ran at 55.000 rpm, produced more than 100 horsepower 75 kW, and could run on petrol, paraffin, or diesel oil. Rovers early turbine engines consumed fuel at a rate much greater than piston engines, equivalent to 6 miles per imperial gallon 5.0 mpg ‑US ; 47 L/100 km. Although fuel consumption was later reduced by using a heat exchanger, it was never as low as that of contemporary piston engines.
In March 1950, Rover showed the JET1 prototype, the first car powered with a gas turbine engine, to the public. JET1, an open two-seat tourer, had the engine positioned behind the seats, air intake grilles on either side of the car, and exhaust outlets on the top of the tail. During tests, the car reached a top speed of 88 mph 142 km/h. After being shown in the United Kingdom and the United States in 1950, JET1 was further developed, and was subjected to speed trials on the Jabbeke highway in Belgium in June 1952, where it exceeded 150 miles per hour 240 km/h. JET1 is currently on display at the London Science Museum.
Four further prototypes were built, the P4-based front-engined T2 and rear-engined T2A saloons, the rear-engined four-wheel-drive T3 coupe, and the front-engined front-wheel drive T4 saloon.
Rover and the BRM Formula One team joined forces to produce the Rover-BRM, a gas turbine-powered sports prototype that entered the 1963 24 hours of Le Mans, driven by Graham Hill and Richie Ginther. It averaged 107.8 mph 173 km/h and had a top speed of 142 mph 229 km/h.
Rover also ran several experimental diesel engine projects in relation to the Land Rover. The 2-litre, 52 horsepower 39 kW diesel unit designed and built by Rover for its 4x4 had entered production in 1956 and was one of Britains first modern high-speed automotive diesel engines. Experimental projects were undertaken to improve the engines power delivery, running qualities, and fuel tolerances. British Army requirements led to the development of a multifuel version of the 2.25-litre variant of the engine in 1962, which could run on petrol, diesel, Jet-A, or kerosene. However, the engines power output when running on low-grade fuel was too low for the Armys uses. Rover developed a highly advanced for the time turbodiesel version of its engine in the mid-1960s to power its experimental 129-inch heavy duty Land Rover designs. This 2.5-litre engine used a turbocharger built by Rovers gas turbine division as well as an intercooler. This was one of the first times these features had been incorporated on such a small-capacity diesel unit, but they were not adopted.
After the Leyland Motor Corporation takeover, the Rover Gas Turbine was used in a number of Leyland trucks, including one shown at the 1968 Commercial Motor Show. Rover gas turbines also powered the first Advanced Passenger Train.

1.7. History Golden years
The 1950s and 60s were fruitful years for the company. The Land Rover became a runaway success, as well as the P5 and P6 saloons equipped with a 3.5L 215ci aluminium V8 the design and tooling of which was purchased from Buick and pioneering research into gas turbine-fuelled vehicles.
As the 60s drew to a close Rover was working on a number of innovative projects. Having purchased the Alvis company in 1965 Rover was working on a V8-powered supercar to sell under the Alvis name. The prototype, called the P6BS, was completed and the finalised styling and engineering proposal, the P9, was drawn up. Rover was also working on the P8 project which aimed to replace the existing P5 large saloon with a modern design similar in concept to a scaled-up P6.
When Leyland Motors joined with British Motor Holdings and Rover and Jaguar became corporate partners these projects were cancelled to prevent internal competition with Jaguar products. The P8 in particular was cancelled in a very late stage of preparation- Rover had already ordered the dies and stamping equipment for making the cars body panels at Pressed Steel when ordered to stop work.
Rover continued to develop its 100-inch Station Wagon, which became the ground-breaking Range Rover, launched in 1970. This also used the ex-Buick V8 engine as well as the P6s innovative safety-frame body structure design and features such as permanent four-wheel drive and all-round disc brakes. The Range Rover was initially designed as a utility vehicle which could offer the off-road capability of the Land Rover, but in a more refined and car-like package.

1.8. History Mergers to LMC and BL
In 1967, Rover became part of the Leyland Motor Corporation LMC, which already owned Triumph. The next year, LMC merged with British Motor Holdings BMH to become the British Leyland Motor Corporation BLMC. This was the beginning of the end for the independent Rover Company, as the Solihull-based companys heritage drowned beneath the infamous industrial relations and managerial problems that beset the British motor industry throughout the 1970s.

2. Models Launched under the independent Rover Company pre-merger 1904–1967
1963–1976 Rover P6 2000/2200/3500
1934–1947 Rover 14/Speed 14
1934–1947 Rover 12
1909–1912 Rover 12 2-cylinder
1937–1947 Rover 16
1931–1940 Rover Speed 20
1924–1927 Rover 9/20
1948–1978 Land Rover I/II/III - In 1978, BL established Land Rover Limited as a separate subsidiary; it took over Land Rover production.
1927–1947 Rover 10
1906–1907 Rover 10/12
1948–1949 Rover P3 60/75
1910–1912 Rover 12 sleeve-valve
1926–1929 Rover 16/50
1925–1927 Rover 14/45
1906–1910 Rover 20
1947–1948 Rover 12 Sports Tourer
1949–1964 Rover P4 60/75/80/90/95/100/105/110
1932–1932 Rover Scarab
1927–1932 Rover 2-Litre
1932–1933 Rover Pilot/Speed Pilot
1908–1911 Rover 15
1912–1913 Rover 18
1932–1934 Rover Meteor 16HP/20HP
1919–1925 Rover 8
1958–1973 Rover P5 3-Litre/3.5-Litre
1930–1931 Rover Light Twenty
1912–1923 Rover 12 Clegg
1906–1910 Rover 6
1904–1912 Rover 8
1929–1930 Rover Light Six
1922–1923 Rover 6/21
1906–1910 Rover 16

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Did you used to drive one of the old Rover cars on this list? Be sure to also check out Simca cars and Saab vehicles. The company has had hits and misses, but. Land Rover Luxury & Compact SUVs Official Site Land Rover USA. Land Rover and Jaguar are two of the most iconic cars in the world. From a simple idea of a car sketch drawn on a beach, Land Rover has grown for the past. Land Rover Facts for Kids Kiddle encyclopedia. 13 Jun 2019 In 1885 Maurice Wilks founds the Rover Company originally as a In 1947, the Rover Company designs the Series 1 Land Rover model. Experimental cars. 7 Sep 2017 The car isnt meant for sale, but Tim Hannig, director of Jaguar Land Rover Classic, said in a press release that the company would be gauging. If You Want An Original Land Rover Defender, Get This Instead. 11 Oct 2019 in forrest green, the high impact land rover defender 110 edition is designed to chelsea truck company unveils muscular adaptation of land rover. and the car industry needs to seriously consider really going green and. Land Rover Lineup Latest Models & Discontinued Models Cars.com. 5 Sep 2019 Original Land Rover Defenders arent the dream cars everyone thinks they are, but they can be and thats what outfits like Himalaya are out to. Turkish Court Ruling announced Factory Defect in Jaguar Land. The Rover Company is a former British car manufacturing company founded as Starley.

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Rover Group

The Rover Group plc was the British vehicle manufacturing conglomerate known as "BL plc" until 1986, which had been a state-owned company since 1975. It init...

Rover 75

The Rover 75 is an executive car that was produced by British car manufacturers Rover Group and later by MG Rover, under the Rover marque. The Rover 75 was a...

Rover SD1

The Rover SD1 is both the code name and eventual production name given to a series of executive cars built by the Specialist Division of British Leyland, und...

Rover 16

The Rover 16/50 and Rover 16 are mid-sized cars which were produced by Rover from 1926 to 1929 and non-continuously from 1936 to 1947 respectively. Rover ini...